Houston: Yeah, that's one thing that SAT scores can do, I guess. Shontell: And so naturally, you started a test-prep company when you were in college, among other things.
- SEM is an example, but others – guilt to do what everyone else is doing - to hire a product person, or a VP of whatever, or make an analytics dashboard, or a PR firm, etc.Account icon An icon in the shape of a person's head and shoulders. We ran a bunch of experiments adwords example - everybody else is doing it. So shipping code was out of the question YC app – ship in 8 wks vs 18 mos Prototype worked video could show product in best light get much of the same feedback as if we shipped working code. So, launching early and joining the pigpile of halfassed storage products was not terribly appealing. And now most of them are dead, not because of Dropbox but largely by self inflicted wounds. But these were the guys who launched early. I promise you, if they did, I wouldn’t be here, I would be using that instead. 
One thing I ran into over and over again was products that half worked. (as I spent the bulk of my 20s discovering) This is not your typical rails app that you can bang out in a weekend. Investor meetings had an interesting pattern. Back in 2006 the cloud storage market was insane. Trailing 30 days (Apr 2010) : users sent 2.8 million direct referral invites. Why were conventional techniques failing, yet we were still succeeding?. Cost per acquisition: $233-$388 For a $99 product. Public launch (Sep 2008): Time to get real. Private beta launch video 12,000 diggs beta waiting list jumps from 5,000 to 75,000 in one day (Mar 2008). Simple landing page: capture interest/email address. Dropbox’s minimum viable product: 3 min screencast on Hacker News (Apr 07): Lots of immediate, high-quality feedback. Building a bulletproof, scalable, cross-platform cloud storage architecture is hard. VC: “There are a million cloud storage startups!” Drew: “Do you use any of them?” VC: “No” Drew: “…”. 2006: Dozens and dozens of cloud storage companies. Paul Graham: Early and often Joel Spolsky: When it doesn’t completely suck (avoid “Marimba Phenomenon”) When to Launch?. 
Startup Lessons Learned Drew Houston How we applied lean startup principles at Dropbox (sometimes on purpose, sometimes by accident).
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