"While these entrepreneurs are starting to take private citizens, the passengers so far have been, by and large, extremely wealthy. "There is also a fair amount of backlash to the flights, and the industry more broadly, about the enormous costs of these flights," Christian Davenport, author of " The Space Barons (opens in new tab)" and space reporter for The Washington Post, told. But the fact that it was a crewed launch (with a crew that included Bezos himself), and its temporal proximity to Virgin Galactic's crewed suborbital launch with its founder Richard Branson just over a week beforehand, shone a brighter light on the company. The July flight certainly didn't mark the first time that Blue Origin got major media attention. It was its first trip to space with passengers, a milestone that signified a step toward a future with regular launches of crews of paying customers, including space tourists.īut this milestone, which put Blue Origin into the spotlight, also seems to have been a turning point for how the public views Bezos' company. Since Bezos founded the company in 2000, Blue Origin and its hardworking engineers and employees have been making progress with the company's many space technologies, including its New Shepard vehicle that lofted a crew of four passengers to space and back this July, and its upcoming New Glenn orbital vehicle.īlue Origin's latest launch, which carried Bezos along with his brother Mark, 18-year-old Dutch student Oliver Daemen and pioneering aviator Wally Funk to and from suborbital space aboard New Shepard, was a turning point for the company.
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